a Little History of Mitsubishi Logo

[TurboATM]

I came across this, and thought some of you mite find it interesting...Pretty much a brief description of where the Mitsuibishi logo come from!

"The name "Mitsubishi" refers to the three-diamond emblem. "Mitsubishi" is a combination of the words mitsu and hishi. Mitsu means three.

Hishi means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So they pronounce the combination of mitsu and hishi as mitsubishi.

Yataro Iwasaki, the founder of the old Mitsubishi organization, chose the three-diamond mark as the emblem for his company. The mark is suggestive of the three-leaf crest of the Tosa Clan, Yataro's first employer, and also of the three stacked rhombuses of the Iwasaki family crest."

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pretty sweet!

 

[Ghostcrafter]

Very sweet info. awesome post!

 

[nuclearr]

Interesting. So we are three water chestnut owners.

I like the old propeller design better. Might use that some where on my car.

 

[TurboATM]

...well the "three sacked rhombuses" should say 3 stacked diamonds...thats was the 1st crest was. (saying rhombus i guess is just being technical. )


..a little more history i dug up, thanks to Defient for posting in another post from way back when...

Most interesting thing i saw...the Mitsu/Chrysler joint goes back to 1925!



"Mitsubishi history
The Founder
An ambitious young man named Yataro Iwasaki launched the first Mitsubishi company--a shipping firm--in 1870.
Origins of the emblem:
The name of the new company changed to Mitsukawa Shokai in 1872 and to Mitsubishi Shokai in 1874. Yataro chose a corporate emblem that combined the three oak leaves of the Tosa crest and the three stacked diamonds of his family crest. That emblem is the source of the name, Mitsubishi, which means "three diamonds."

Mitsubishi management modernized further when Yanosuke's son Koyata succeeded Hisaya as president in 1916. Koyata, a graduate of Cambridge University, incorporated the divisions as semiautonomous companies. He steered Mitsubishi to leadership in such sectors as machinery, electrical equipment, and chemicals. The companies that later became Mitsubishi Heavy Industries developed automobiles, aircraft, tanks, and buses. And Mitsubishi Electric became a leader in electrical machinery and in home appliances.
Separate Paths
After the war, the allied occupation forces demanded that Japan's big industrial groups disband. Mitsubishi Headquarters disbanded on September 30, 1946, and many of the Mitsubishi companies split into smaller enterprises. The trading arm fragmented into 139 companies. Mitsubishi Heavy Industries became three regional companies. Most of the Mitsubishi companies abandoned the name and emblem under pressure from the occupation forces.
Mitsubishi is Japan's oldest motor company, having produced its first car, appropriately enough the Model A, in 1917. In 1925 it formed a link with Chrysler, but this was severed by the outbreak of war, and dar production did not restart until 1950, with the little 500. For the next five years the company concentrated on small cars, with the Colt name appearing in 1962.
The company built its first four-wheel drive in 1933
In the early 1990s Mitsubishi launched its new Sigma model, with four-wheel steering and four-wheel drive. In the USA, the jointly-owned Diamond Star plant was building the Eclipse coupé, based on the Galant platform. This was marketed through the Chrysler network as the Plymouth Lancer and Eagle Talon.
in March 2000 DaimlerChrysler consolidated its long-standing relationship with Mitsubishi by acquiring a 34% stake.

Probably because it's a car-centered site, they don't mention Mitsubishi's shipbuilding concerns, nor their bringing the MU-2 business prop-plane to the world in the seventies, one of the milestones of the aviation world. Japan has a wholly different business attitude from the US's anti-monopoly stance, and it's common for companies to own both horizontal and vertical monopolies."

 

[jukematt]

I found something similar. I was going to post it but when I put in the title, I found this thread. This was from:

nrupathunga: Logo Evolution

Which also has other vehicle company logos as well. 22 in all (Mitsubishi is 13). Anyway, here's what it says:


Mitsubishi

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The Iwasaki family, who started the Mitsubishi brand, lived in 1854 feudal Japan, and had to go through very tough times. When Yataro Iwasaki was in school he was called home one day because his father was injured during a dispute with the village leader. He asked a local magistrate to hear his father's case, and when the magistrate refused, he accused the man of corruption. Yataro was promptly jailed for 7 months.

After abolition of Japan's feudal clan system, Yataro, acquired Tosa Clan's shipping business in 1873 and named his shipping business as Mitsubishi. Later, a fourth generation Iwasaki, Kayota, turned this company into a giant corporate group, with an automobile manufacturing company called Mitsubishi Motors.

The Mitsubishi logo was a combination of the Iwasaki family crest, the Tosa Clan three-leaf crest (see origin of shipping business above), and three stacked diamonds. The official translation of the logo itself is "three diamonds".

 

[TSITurbo95]

Interesting, and good to know

 

[ez@2gnt]

I ALWAYS wanted to know this

 

[jukematt]

I ALWAYS wanted to know this

I've been curious periodically but haven't really looked into it. Then I came across this by mistake.

 

[TCtitan]

Interesting. So we are three water chestnut owners.

hahahaha thats fine, ive seen worse names for cars IE the nissan murano which means pig in spanish

 

[Boostinsideways]

There current version... . Considering they have killed, or are in the process of killing off everything thrilling about the company (mitsubishi motors) and try to market to the ecoidiots.

To ####ing stupid to understand that evs and hybrids are WORSE for the environment than gasoline/diesel. The cobalt is mined in Canada shipped to Europe to be turned into batteries, shipped to japan to be put into evs which are shipped back to Europe and north America.. Then you continue to pollute by taking power from the grid which in America is mostly coal plants for some stupid ####ing reason despite the fact we could be producing clean clean nuclear energy... Oh wait thats another bag idiots that think nuclear reactors will esplodeankill us all, along with the ecoidiots saying that nuclear waste cannot be disposed of properly and safely.

 

[Yamaharyder600]

Lots of cool info!!!! Interesting how some of these companies got their start.